STEP INTO THE FUTURE OF CONSUMER ENGAGEMENT
WITH REVL AR
Confidential Presentation for Diageo India Employees Only
“CPG brands the world over are waking up to the huge opportunity that connected packaging offers as their greatest owned media resource to continue a direct dialogue with users. We’re on the cusp of an era when AR can take its place among the communications channels businesses and people regularly use…”
Available Modes of Engagement
NFC and RFID
REVL AR - Least Limited and Most Engaging
REVL AR - It's a big deal!
NO APP DOWNLOAD
Removes Largest Hurdle to Engagement
Ideas for CPG Brand Marketing
•Can be triggered by brand assets across media such as packaging, POSM, advertisements, and other realms
•AR experiences can be executed without brand assets or images as well
•All experiences are shareable
•Virtual Reality – AR implementations can be migrated to VR or new experiences such as distillery walkthroughs, 360 degree videos, etc. can be built for VR
Music and Videos – Play on Pack or on Branded Coasters, Menus and other POSM
Frequently updated music and video playlists
Exclusive content for AR channel - Behind-the-scenes, rare footage, etc.
Works for both on-trade and off-trade audiences
GAMES AND TUTORIALS
Spin the Bottle, Message in a Bottle, quizzes, etc.
Cocktail videos, flair bartending tricks, etc.
Mascot Pop-Up - Interactive Mascot!
Traceability, Authentication, Recycling, etc.
How to read the label
Translate label to local language…based on user location!
Location guides for food and drinks, workshops, and other ancillary stations around events
Live-streaming on pack!
Animations and Videos
Upcycling ideas for empty boxes
Incentives for social-sharing
Personalized messages on pack - programmable by gifter
Try it yourself!
Keep this page open
Go to demo.revl.in on another device
Allow access to camera on the second device when prompted
Point the second device to the above label image
Experience REVL AR!
Note - Real applications only involve the actual product and steps 2 and 3
Are you ready to propel your brand with REVL AR?
Contact us to make a striking impact on your target audience!