“CPG brands the world over are waking up to the huge opportunity that connected packaging offers as their greatest owned media resource to continue a direct dialogue with users. We’re on the cusp of an era when AR can take its place among the communications channels businesses and people regularly use…”
Available Modes of Engagement
QR Codes
NFC and RFID
Augmented Reality(AR)
Non-Digital
REVL AR - Least Limited and Most Engaging
REVL AR
Ideas for Alco-bev Brand Marketing
•Can be triggered by brand assets across media such as packaging, POSM, advertisements, and other realms
•AR experiences can be executed without brand assets or images as well
•All experiences are shareable
•Virtual Reality – AR implementations can be migrated to VR or new experiences such as distillery walkthroughs, 360 degree videos, etc. can be built for VR
Music and Videos – Play on Pack or on Branded Coasters, Menus and other POSM
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Frequently updated music and video playlists
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Exclusive content for AR channel - Behind-the-scenes, rare footage, etc.
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Works for both on-trade and off-trade audiences
GAMES AND TUTORIALS
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Spin the Bottle, Message in a Bottle, quizzes, etc.
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Cocktail videos, flair bartending tricks, etc.
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How-to demonstrations
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Social-sharing
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Mascot Pop-Up - Interactive Mascot!
Infotainment
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Story-telling
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Traceability, Authentication, Recycling, etc.
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How to read the label
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Translate label to local language…based on user location!
Events
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Location guides for food and drinks, workshops, and other ancillary stations around events
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Treasure hunts
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Live-streaming on pack!
Gift Packs
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Animations and Videos
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Upcycling ideas for empty boxes
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Incentives for social-sharing
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Personalized messages on pack - programmable by gifter
Try it yourself!
Steps:
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Keep this page open
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Go to demo.revl.in on another device
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Allow access to camera on the second device when prompted
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Point the second device to the above label image
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Experience REVL AR!
Note - Real applications only involve the actual product and steps 2 and 3
Are you ready to propel your brand with REVL AR?
Contact us and make a striking impact on your target audience!